Shetland Seafood Quality Control was established in 1985 to enhance Shetland’s reputation for high quality produce. The white fish sector makes use of the service, which operates from the NAFC Marine Centre in Scalloway. Under the White Fish Quality Improvement Scheme, fish landed at Shetland’s markets are regularly inspected. Several quality indicators are used to assess the fish and this information is relayed back to the boats. Information on quality is also displayed on fish boxes at the market for the benefit of buyers.