Shetland Fishermen’s Association has secured £5,000 in funding from the Regional Food Fund to promote the isles’ fantastic seafood produce.
The SFA will work in collaboration with Taste of Shetland to build on their Local Seafood Provenance Scheme which was launched in 2019.
The funding will be used to highlight where fish and shellfish can be bought in Shetland, carry out seafood pop-up promotional events using the Taste of Shetland trailer and commission food education videos to show how seafood is a nutritious source of protein and how it can be turned into a meal in a cost-effective way.
SFA executive officer Sheila Keith said: “The money will be used to promote Shetland’s fantastic seafood, specifically where it can be sourced by locals and visitors.
“It is the hope that more of our fantastic fish and shellfish will appear in our shops, cafes, restaurants and as part of locals’ homemade meals.
“We really hope to whet the appetite of entrepreneurs to make more of the opportunities from the wonderful seafood caught and cultivated in our waters, particularly making links to food tourism.”
Marian Armitage, the chair of Shetland Food and Drink Ltd, said: “We are delighted to continue to work with Shetland Fishermen to promote the excellent range of high-quality seafood caught around Shetland.
“It’s always fantastic to see Shetland’s seafood being showcased given its low carbon footprint and nutritious qualities. There is such a diverse range of produce for visitors and locals to try.
“Fish and shellfish is worth around a third of Shetland’s economy and has a vital part to play in the food security for the UK as a whole.”